Audit your blog frequently. Other website owners do have professionals for doing this but you have to do it yourself. If you have tweaked your site recently do a full site review.
Here are some simple things that can be done to audit the blog.
1. ADVERTISE YOURSELF.
Do blog readers know what you look like, who you are and what is your blog about? With what easiness do they find all this information.
Use your photo don't use cartoon avatars. The blog name, tag line, and about page should spell the information clearly.
2. SITE NAVIGATION.
Finding the link to your about page. The archives, categories and search. Make it crisp and clear, and obvious. Also, avoid too much cuteness in your navigation tabs; you want them to be easy to find.
3. INDEXING.
To be able to make sure the search engines can index your blog you have to create a sitemap and submit to Google. If you are on WordPress there is a plugin for that.
4. FIX THE BROKEN LINKS.
The broken link check site finds the broken links in your blog. If you have many broken links then the search engines will not show your results. If in wordpress the broken link checker will find your broken links for you.
5. SEARCH ENGINE OPTIMIZATION (SEO)
Remove the "read more" tag at the end of your posts and be sure to include the title in the piece.
ADDITIONALLY
Make your site mobile friendly because nowadays more people surf the web on mobiles and tablets.
Here are some simple things that can be done to audit the blog.
1. ADVERTISE YOURSELF.
Do blog readers know what you look like, who you are and what is your blog about? With what easiness do they find all this information.
Use your photo don't use cartoon avatars. The blog name, tag line, and about page should spell the information clearly.
2. SITE NAVIGATION.
Finding the link to your about page. The archives, categories and search. Make it crisp and clear, and obvious. Also, avoid too much cuteness in your navigation tabs; you want them to be easy to find.
3. INDEXING.
To be able to make sure the search engines can index your blog you have to create a sitemap and submit to Google. If you are on WordPress there is a plugin for that.
4. FIX THE BROKEN LINKS.
The broken link check site finds the broken links in your blog. If you have many broken links then the search engines will not show your results. If in wordpress the broken link checker will find your broken links for you.
5. SEARCH ENGINE OPTIMIZATION (SEO)
Remove the "read more" tag at the end of your posts and be sure to include the title in the piece.
ADDITIONALLY
Make your site mobile friendly because nowadays more people surf the web on mobiles and tablets.
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